Last updated: August 10, 2026
PrettyMe is operated by LooksLab (“PrettyMe,” “we,” “us,” or “our”), located at 490 Post St, Ste 500 PMB 2458, San Francisco, CA 94102.
This Privacy Policy explains what information we collect and process when you use the PrettyMe app, why we use it, who we share it with, how long we keep it, and the choices available to you.
You can contact us at prettymeapp2@gmail.com.
When you select a photo to edit or analyze, PrettyMe accesses the specific photo you choose and uploads it to our cloud infrastructure.
Depending on the feature you use, the selected photo may then be transmitted to one of our third-party AI providers:
These services process the image and instructions necessary to perform the AI edit or analysis you requested.
Photos may contain personal information, including facial imagery and information about other people or objects appearing in the image.
We use selected photos only to provide, operate, secure, and support the PrettyMe features you request.
PrettyMe does not use your photos to train AI models. We do not sell your photos, use them for advertising, or share them with advertisers or data brokers.
Before transmitting a selected photo to a third-party AI provider, PrettyMe provides an in-app disclosure explaining that the image will be sent to an external AI service and requests your permission where required.
Images, edits, recommendations, and analyses generated through PrettyMe may be stored on our servers for up to 1 year so they can appear in your PrettyMe history.
Generated content may also be cached locally on your device to improve loading performance.
PrettyMe does not use generated images or analyses to train AI models.
PrettyMe uses Firebase Authentication to create an anonymous user identifier.
This identifier allows us to associate information such as your edit history, usage limits, processing jobs, and subscription entitlement with your PrettyMe session without requiring you to provide a name, email address, password, or phone number.
We do not intentionally associate this identifier with your real-world identity.
Your anonymous PrettyMe identifier can be found in the Settings section of the app.
If your anonymous authentication state is lost or replaced, including in some cases after deleting or reinstalling the app, you may lose access to history associated with the previous identifier.
If you purchase a PrettyMe subscription, payment is processed by Apple through the App Store. We do not receive or store your payment-card information.
We use RevenueCat to manage subscription purchases and entitlements.
RevenueCat may receive information about your App Store purchase, including:
This allows PrettyMe to determine whether premium features should be available to you.
We may also record subscription-related events, such as when a paywall is displayed, selected, dismissed, or followed by a purchase, to understand subscription performance and improve the service.
We use Firebase App Check with Apple’s app-integrity technologies, including App Attest or DeviceCheck where applicable, to help verify that requests originate from a legitimate installation of PrettyMe.
This helps us prevent automated abuse, fraud, unauthorized API use, and manipulation of usage limits.
This process may involve app or device attestation information, integrity tokens, and related technical information used for security purposes.
When PrettyMe communicates with our servers, we may receive technical information such as:
We use this information to operate PrettyMe, troubleshoot problems, monitor performance, prevent abuse, enforce usage limits, and protect the service.
Some PrettyMe processing occurs directly on your device.
PrettyMe uses Google ML Kit to check whether a selected image contains a suitable face before it is uploaded for processing.
This may include checking:
These face-detection results are processed locally by PrettyMe and are not transmitted by PrettyMe to our servers.
Google ML Kit may process limited SDK, application, device, performance, or diagnostic information according to Google’s applicable privacy practices.
PrettyMe may store information locally on your device, including:
This local storage helps PrettyMe load more quickly and preserve your app experience.
Deleting PrettyMe from your device removes locally stored PrettyMe data, subject to normal operating-system behavior, but does not automatically delete information already stored on our servers.
When you choose a photo, PrettyMe accesses only the photo or photos you specifically select through the applicable system photo-selection interface or permissions you provide.
We do not intentionally browse, copy, or collect your entire photo library.
If you choose to save a generated image, PrettyMe may request permission to add that specific image to your photo library.
PrettyMe may display a local notification confirming that an image has been saved. Local notifications are generated on your device.
PrettyMe does not currently use remote push notifications or collect push-notification tokens.
Many PrettyMe features operate on photographs containing faces. We therefore process facial imagery when necessary to provide the editing or analysis feature you request.
We treat facial imagery as sensitive information and limit its use to providing, operating, securing, and supporting PrettyMe.
Face detection used to determine whether a photo is suitable for processing occurs on your device.
Face-detection measurements generated during this validation process are not transmitted by PrettyMe to our servers.
When you request an AI-powered edit or analysis, the selected image itself may be transmitted to our cloud infrastructure and to:
The image is sent only as necessary to perform the feature you requested.
PrettyMe does not:
PrettyMe’s facial editing and analysis features are designed to modify or evaluate the appearance shown in the image you choose, not to identify who the person is.
PrettyMe uses third-party generative AI services to perform image editing and analysis.
Depending on the requested feature, PrettyMe may use:
PrettyMe may transmit your selected image and the instructions necessary to perform the requested edit or analysis to Google’s Nano Banana 2 image-processing service.
The service returns generated or analyzed content that PrettyMe displays to you.
PrettyMe may transmit your selected image and the instructions necessary to perform the requested edit or analysis to OpenAI’s ChatGPT Images 2.0 service.
The service returns generated or analyzed content that PrettyMe displays to you.
PrettyMe uses these AI providers solely to provide the editing and analysis features you request.
PrettyMe does not use your submitted photos, generated images, or analysis results to train AI models.
Our third-party providers may process or temporarily retain information as necessary to provide their services, maintain security, prevent abuse, or comply with legal obligations under their applicable terms and privacy policies.
We do not authorize our AI providers to use your information for advertising on behalf of PrettyMe.
We use third-party companies and infrastructure providers to operate PrettyMe.
We provide information to them only as reasonably necessary for the services they perform for us.
| Provider | Purpose | Information that may be processed |
|---|---|---|
| Firebase Authentication | Anonymous authentication | Anonymous user identifier and authentication-related technical information |
| Google Cloud | Backend processing, storage, job management, and security | Selected photos, generated results, anonymous identifier, processing-job information, and technical data |
| Firebase App Check | App integrity and abuse prevention | App or device attestation material, integrity tokens, and technical information |
| Google ML Kit | On-device face detection | Limited SDK, application, device, performance, and diagnostic information |
| Google Nano Banana 2 | AI image editing and analysis | Selected photos, processing instructions, and generated output |
| OpenAI ChatGPT Images 2.0 | AI image editing and analysis | Selected photos, processing instructions, and generated output |
| RevenueCat | Subscription and entitlement management | Anonymous identifier, purchase history, subscription status, and subscription-related events |
| Apple | App distribution and payment processing | App Store account and payment information handled directly by Apple |
These providers process information according to their applicable contractual, security, and privacy obligations.
We do not sell personal information.
We do not share personal information with advertisers or data brokers.
We do not share personal information for targeted or cross-context behavioral advertising.
Unless you request deletion earlier, our general retention periods are:
Information may be retained longer where required by law, necessary to investigate fraud, abuse, or security incidents, or necessary to establish, exercise, or defend legal claims.
Our third-party service providers may maintain separate retention periods for information they process in connection with providing their services.
You may ask us to delete information associated with your PrettyMe anonymous identifier by emailing:
Because PrettyMe does not require your name or email address to create a traditional account, we may need your anonymous PrettyMe identifier to locate the correct information.
Your anonymous PrettyMe identifier can be found in the Settings section of the app.
Deleting PrettyMe from your device removes locally stored PrettyMe data but does not automatically delete information already stored on our servers or information processed by service providers in accordance with their applicable retention policies.
When you request deletion, we will delete or anonymize information associated with your PrettyMe identifier where reasonably possible, subject to limited exceptions where retention is required or permitted by law.
Depending on where you live, you may have rights concerning your personal information, including the right to request:
You may submit a privacy request by emailing:
Because PrettyMe uses anonymous authentication, we may ask you to provide your anonymous PrettyMe identifier or other information reasonably necessary to locate the relevant record and verify the request.
We will respond within the period required by applicable law.
Where the GDPR or UK GDPR applies, we process personal information under one or more applicable legal bases.
We process information necessary to provide the PrettyMe features you request in order to perform our contract with you.
We may process technical, security, abuse-prevention, and service-operation information based on our legitimate interests in operating and protecting PrettyMe.
Where applicable law requires consent for a particular type of processing, we rely on your consent.
You may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.
You may also have the right to lodge a complaint with your applicable data-protection supervisory authority.
We do not sell personal information.
We do not share personal information for cross-context behavioral advertising.
If the California Consumer Privacy Act or California Privacy Rights Act applies to our processing of your information, California residents may exercise applicable rights provided by those laws by contacting us at:
We will not discriminate against you for exercising applicable privacy rights.
PrettyMe’s backend infrastructure and service providers may process information in the United States and other countries in which they or their subprocessors operate.
If you access PrettyMe from outside the United States, information may be transferred to and processed in countries whose privacy laws may differ from those in your country.
Where required by applicable law, we use or rely on appropriate safeguards for international transfers of personal information.
PrettyMe is intended only for individuals who are 18 years of age or older.
You may not use PrettyMe if you are under 18.
We do not knowingly collect personal information from individuals under 18.
If we learn that personal information has been submitted by a person under 18, we will take reasonable steps to delete that information where appropriate.
If you believe that a person under 18 has provided personal information to PrettyMe, contact us at:
We use reasonable technical and organizational safeguards designed to protect information handled through PrettyMe.
Data transmitted between PrettyMe, our servers, and our service providers is protected using encrypted HTTPS connections where applicable.
Access to PrettyMe backend systems and stored information is restricted using technical access controls.
We also use authentication, app attestation, and other security mechanisms designed to reduce unauthorized access and abuse.
No method of electronic transmission or storage can be guaranteed to be completely secure.
If we become aware of a data breach requiring notification under applicable law, we will provide notifications as required.
We may update this Privacy Policy as PrettyMe or the services we use change.
When we make changes, we will update the “Last updated” date at the top of this policy.
If a change is material, we will provide additional notice in the app or through another appropriate method where required by law.
For privacy questions, requests, or concerns, contact:
LooksLab 490 Post St Ste 500 PMB 2458 San Francisco, CA 94102 United States
Email: prettymeapp2@gmail.com